Hong Kong Blood Cancer Foundation has teamed up with MEDICOM TOY CORPORATION and Harbour City for the first time on a mission of LOVE. This mission has the full support of ten luxury brands - Cartier, Chanel, Coach, Hermes, Hogan, Missoni, Moschino, Paul Smith, Salvatore Ferragamo and Tod's - who have each designed a one-of-a-kind, 2.6 feet tall BE@RBRICK to be auctioned in sealed bids, with proceeds donated to the Foundation in full.

The 10 Limited Edition BE@RBRICK are available for viewing at two exhibition venues during the two periods listed below:

Venue: Asia International Arts & Antiques Fair 2007 at AsiaWorld-Expo
Date: 24-28 May, 2007
Time: 10:00 am - 7:00 pm (till 3:00 pm on 28th May)

Venue: Atrium II, Gateway Arcade, Harbour City
Date: 29 May - 3 June, 2007
Time: 10:00 am - 9:00 pm

SEALED-BID AUCTION DETAILS:
1) At AIAA 2007, AsiaWorld-Expo
Fill in the bidding form available at the reception desk at Bonhams auction venue and return it by dropping into the collection box.
2) At Harbour City, Gateway Arcade, Atrium II
Fill in the bidding form available at the exhibition venue and return it by dropping into the collection box.
3) Website Download
Fill in the bidding form by clicking here and return it via fax to (852) 2576-8623
4) The opportunity to make a sealed-bid for these lots will commence at 9:00 am on 24 May, 2007 and finish precisely at 6:00 pm on 4 June, 2007.

Successful bidders with the highest bids will be notified directly by phone or e-mail before 17 June, 2007

Minimum Bid for each limited edition BE@RBRICK:
HK$50,000

FAQ

Inquiries:

Hong Kong Blood Cancer Foundation
Jacqueline Louey
(852) 2576 0982
jacqui@communion-w.com.hk
www.hkbcf.org.hk

Harbour City Estates Limited
Joanne Law
(852) 2118 8672
joannelaw@harbourcity.com.hk
www.harbourcity.com.hk

Beneficiary & Organizer:

Orgranizer:

Supported by:

Photographer
- Victor Hung